Luma AI Pricing 2026: Plans and Real Cost per Video
Luma starts at $30/month ($25/month billed yearly) for 10,000 credits, with no free tier on the pricing page. A 10-second Ray3.2 clip at 720p uses 300 credits, about $0.90 on Plus and $0.68 on Pro. The catch is that 1080p costs 4 times as much as 720p, and HDR doubles or triples that.
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Prices checked against Luma AI (Dream Machine)'s pricing page on . USD, US prices.
The numbers Luma AI (Dream Machine)'s pricing page does not show
$25/mo
Cheapest paid plan
$0.48
One 8-second output, from
$90/mo
100 a month, from
Plan price divided by what one output consumes. The arithmetic for every plan is below.
Plans
Luma AI (Dream Machine) plans and prices
Luma's creative app and API, with its own Ray3.2 and Ray3.14 video models and Uni-1 image model, plus third-party models (Seedance, Kling, Veo 3.1), billed in credits.
| Plan | Billed monthly | Billed yearly (per month) | What you get |
|---|---|---|---|
| Plus | $30 | $25 | 10,000 credits. $300 billed yearly. Commercial use. |
| Pro | $90 | $75 | 40,000 credits. $900 billed yearly. "4x usage with the Luma Agents". |
| Ultra | $300 | $250 | 150,000 credits. $3,000 billed yearly. "15x usage with the Luma Agents". |
Credits
What the credits actually buy
Ray3.2 text or image to video (SDR): Draft 20 per 5s, 60 per 10s; 540p 50 per 5s, 150 per 10s; 720p 100 per 5s, 300 per 10s; 1080p 400 per 5s, 1,200 per 10s. HDR costs 2x and HDR+EXR 3x. Ray3.14: Draft 4, 540p 10, 720p 20 and 1080p 80 credits per second. Third-party models: Kling 3.0 1080p with audio 49 per second, Seedance 2.5 720p 78 per second, Veo 3.1 with audio 280 per second.
The derived number
What one 8-second video really costs
The unit: one 10-second Ray3.2 video at 720p SDR (Ray3.2 is billed in 5s and 10s steps, so 8 seconds is not offered). Plan price divided by what one output consumes.
| Plan | Cost of one | How we got it |
|---|---|---|
| Plus (monthly) | $0.90 | Ray3.2 720p 10s = 300 credits; $30 / 10,000 = $0.003 per credit; x 300 = $0.90 |
| Pro (monthly) | $0.68 | 300 credits x ($90 / 40,000 = $0.00225 per credit) = $0.68 |
| Ultra (monthly) | $0.60 | 300 credits x ($300 / 150,000 = $0.002 per credit) = $0.60 |
| Plus (annual) | $0.75 | 300 credits x ($25 / 10,000) = $0.75 |
| Pro (annual) | $0.56 | 300 credits x ($75 / 40,000) = $0.56 |
| Ultra (annual) | $0.50 | 300 credits x ($250 / 150,000) = $0.50 |
| Plus, Ray3.14 720p for 8 seconds | $0.48 | 20 credits/s x 8 = 160 credits x $0.003 = $0.48, if an 8-second duration can be selected. |
| API, Ray3.2 720p 10s | $0.90 | API list price $0.90 per 10-second 720p SDR video. |
Heavy use
What 100 videos a month cost
| Plan | 100 a month | How we got it |
|---|---|---|
| Plus | n/a | 100 x 300 = 30,000 credits against 10,000 included; the top-up price is not published. |
| Pro | $90 | 30,000 credits fit in 40,000. $75/month billed yearly. |
| API | $90 | 100 x $0.90 (Ray3.2 720p 10s) = $90. |
One plan, every model
Paying for Luma AI (Dream Machine) and three other AI tools?
Hooked Pro is $29 a month for 1,000 credits across Veo 3.1, Kling 3.0, Seedance 2.0, Nano Banana Pro and GPT Image 2, plus AI UGC ads, captions and TikTok slideshows in the same plan. Or pay $89 once for the Studio and run it on your own API keys, at the provider's price.
Same yardstick
The same maths on Hooked
Luma is cheaper per clip for its own model: $0.90 for 10 seconds of Ray3.2 at 720p on Plus, against 32 credits ($0.93) for 8 seconds of Veo 3.1 Lite at 720p on Hooked Pro and 80 credits ($2.32) for Veo 3.1 Fast. Hooked does not offer Ray. Its case is one $29 plan across Veo, Kling and Seedance with UGC ads, captions and slideshows, and Studio ($89 one-time, bring your own API keys) at provider cost, $0.32 for that Veo 3.1 Lite clip.
| On Hooked | Credits | Pro, monthly | Pro, yearly | Studio, your own key | 100 a month |
|---|---|---|---|---|---|
| Veo 3.1 Lite, 720p | 32 | $0.93 | $0.77 | $0.32 to the provider | $116 (Pro + 1 × 1,500-credit pack + 2 × 500-credit pack) |
| Kling 3.0, 1080p | 72 | $2.09 | $1.74 | $0.72 to the provider | $235 (Pro + 1 × 4,000-credit pack + 1 × 1,500-credit pack + 2 × 500-credit pack) |
| Veo 3.1 Fast, 720p | 80 | $2.32 | $1.93 | $0.80 to the provider | $246 (Pro + 1 × 4,000-credit pack + 2 × 1,500-credit pack) |
| Seedance 2.0 Fast | 88 | $2.55 | $2.13 | $0.96 to the provider | $267 (Pro + 2 × 4,000-credit pack) |
Pro is $29/month or $290/year for 1,000 credits a month; extra credits come in packs from $19 for 500. The Studio is $89 once and runs on your own API keys, so you pay the model provider directly at their rate.
Make the same video on Hooked
- 8-second AI videos from $0.93 each on Pro (Veo 3.1 Lite, 720p)
- Veo 3.1, Kling 3.0, Seedance 2.0, Nano Banana Pro and GPT Image 2 in one plan: no second subscription per model
- Or $89 once for the Studio with your own API keys
Read the small print
Costs that are easy to miss
- Ray3.2 at 1080p is 1,200 credits per 10 seconds, 4 times the 720p price.
- HDR costs 2x and HDR+EXR 3x the SDR price.
- Ray3.2 is billed in 5-second and 10-second steps.
- Third-party models cost far more credits: Veo 3.1 with audio is 280 credits per second.
- The top-up price is not on the pricing page.
Honesty note
What we could not confirm
- Whether Ray3.2 offers an 8-second duration was not confirmed, so a 10-second clip is used.
- Selectable durations for Ray3.14 were not confirmed.
- Third parties mention some free access in the Luma app; not confirmed.
FAQ
Frequently asked questions
How much does Luma AI cost?
Plus is $30/month, Pro $90/month and Ultra $300/month. Billed yearly they are $25, $75 and $250 per month.
How many credits does a Luma video use?
A Ray3.2 clip at 720p SDR is 100 credits for 5 seconds and 300 for 10 seconds. At 1080p it is 400 and 1,200.
Does Luma AI have a free plan?
The pricing page lists no free tier, only Plus, Pro, Ultra and Team or Enterprise.
How much does the Luma API cost?
Ray3.2 is priced per video: 5 seconds costs $0.15 at 540p, $0.30 at 720p and $1.20 at 1080p; 10 seconds costs $0.45, $0.90 and $3.60. HDR is 2x and HDR+EXR 3x.
Keep comparing
Before you pay for Luma AI (Dream Machine)
Two ways in · pick yours
Everything they charge monthly for — yours for one payment.
Pay monthly and we run the AI for you, credits included — or pay $89 once, own the app for life and bring your own keys.
Pro
Most flexibleWe run the AI for you. No API keys, nothing to set up — open the app and generate.
1,000 credits a month · cancel anytime
Secure checkout by Stripe · Cancel anytime
- About 10 UGC ads or 250 images a month
- Every video format: UGC, avatars, slideshows…
- 83 AI avatars & 76 voices in 25 languages
- Publish to TikTok, Instagram & YouTube
- 3 channels, 3 auto-channels, API included
Need more? One-time credit packs from $19. They never expire.
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