“POV: you just clicked on the sms link to pay the shipping fee (you didn’t order anything)”
9.9M
Views
16.6K
Likes
19
Comments
400
Shares
980.7x Outlier Score
This hook performed 980.7x better than @truecaller's average content
T
@truecaller
2024-05-06
Original Caption
Oops! Clicked that link a little too soon? 😰 #ScammerGonnaScam
Why This Hook Works
- Length: 89 characters — longer hook that builds context and curiosity
- Category: Utilities hooks resonate with audiences seeking utilities content
- Engagement: 16.6K likes with 9.9M views shows a 0.2% like rate
- Viral potential: With a 980.7x outlier score, this hook significantly outperformed typical content in this niche
