Submagic Pricing 2026: Plans and Real Cost per Video
Submagic's cheapest plan is Starter at $19/month ($12/month billed yearly) for 15 videos. That is $1.27 per video monthly, falling to $0.41 on Business billed yearly. The catch is that plans are priced per member and cap video length, and extra pack prices outside the API are not published.
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Prices checked against Submagic's pricing page on . USD, US prices.
The numbers Submagic's pricing page does not show
$12/mo
Cheapest paid plan
$0.41
One 8-second output, from
$69/mo
100 a month, from
Plan price divided by what one output consumes. The arithmetic for every plan is below.
Plans
Submagic plans and prices
AI short-form video editor: auto-captions, auto-zooms, B-roll, silence and bad-take removal, hook titles, plus Magic Clips (long to short) and an API.
Free plan: A free trial with no card lets you upload and edit 3 short videos; exports without a watermark need a subscription.
| Plan | Billed monthly | Billed yearly (per month) | What you get |
|---|---|---|---|
| Starter | $19 | $12 | 45 credits = 15 videos/mo. Per member. Up to 2 min per video, 1080p 30fps, no watermark. |
| Pro | $39 | $23 | 120 credits = 40 videos/mo. Up to 5 min per video, Storyblocks b-roll, 1080p/2K. |
| Business | $69 | $41 | 300 credits = 100 videos/mo. Up to 30 min per video, 4K 60fps, API 100 min/mo. |
| API credit packs | $57 | n/a | 250 API minutes for $57/mo ($0.23/min); bigger packs down to $0.10/min. Add-on after buying a plan. |
Credits
What the credits actually buy
"Credits are consumed when using premium features like captions, B-roll, or Magic Clips. Additional packs can be purchased at any time." Plans state "45 credits = 15 videos", "120 credits = 40 videos" and "300 credits = 100 videos". API credits are "calculated based on the total duration of the video measured in minutes."
The derived number
What one 8-second video really costs
The unit: one processed short video (3 credits). Plan price divided by what one output consumes.
| Plan | Cost of one | How we got it |
|---|---|---|
| Starter (monthly) | $1.27 | $19 / 15 videos = $1.27 |
| Starter (annual) | $0.80 | $12 / 15 videos = $0.80 |
| Pro (monthly) | $0.98 | $39 / 40 videos = $0.98 |
| Pro (annual) | $0.58 | $23 / 40 videos = $0.58 |
| Business (monthly) | $0.69 | $69 / 100 videos = $0.69 |
| Business (annual) | $0.41 | $41 / 100 videos = $0.41 |
Heavy use
What 100 videos a month cost
| Plan | 100 a month | How we got it |
|---|---|---|
| Business | $69 | 300 credits = exactly 100 videos; $41/mo billed yearly. |
| Pro + extra credit packs | n/a | 40 videos included; extra packs can be bought but non-API pack prices are not published. |
One plan, every model
Paying for Submagic and three other AI tools?
Hooked Pro is $29 a month for 1,000 credits across Veo 3.1, Kling 3.0, Seedance 2.0, Nano Banana Pro and GPT Image 2, plus AI UGC ads, captions and TikTok slideshows in the same plan. Or pay $89 once for the Studio and run it on your own API keys, at the provider's price.
Same yardstick
The same maths on Hooked
Per captioned clip, Hooked costs less: 8 credits ($0.23) against $0.41 to $1.27 per Submagic video. Submagic has more editing tools for footage you already shot, such as zooms, silence removal and Storyblocks b-roll. Hooked also generates the video itself (UGC ads, slideshows, several video models in one $29 plan) and offers Studio ($89 one-time, bring your own API keys).
| On Hooked | Credits | Pro, monthly | Pro, yearly | Studio, your own key | 100 a month |
|---|---|---|---|---|---|
| Captioned short clip | 8 | $0.23 | $0.19 | n/a | $29 (Pro) |
Pro is $29/month or $290/year for 1,000 credits a month; extra credits come in packs from $19 for 500. The Studio is $89 once and runs on your own API keys, so you pay the model provider directly at their rate.
Feature by feature: Hooked vs Submagic
Make the same video on Hooked
- Captioned short clips for 8 credits each ($0.23 on Pro)
- Veo 3.1, Kling 3.0, Seedance 2.0, Nano Banana Pro and GPT Image 2 in one plan: no second subscription per model
- Or $89 once for the Studio with your own API keys
Read the small print
Costs that are easy to miss
- Plans are priced per member.
- Starter caps each video at 2 minutes and Pro at 5 minutes.
- Free trial exports carry a watermark.
- API minutes are an add-on: 250 minutes for $57/month.
- Prices for extra non-API credit packs are not published.
Honesty note
What we could not confirm
- Submagic's Magic Clips add-on price was not visible on the pricing page.
- Submagic does not publish the credit cost per feature beyond the 3 credits per video ratio.
- The pricing page shows two layouts with different API allowances on Starter and Pro (10 vs 100 minutes a month).
FAQ
Frequently asked questions
Is Submagic free?
There is a free trial with no card that lets you upload and edit 3 short videos. Exports without a watermark need a subscription.
How much do you save with Submagic's annual billing?
Starter drops from $19 to $12 a month, Pro from $39 to $23 and Business from $69 to $41. Submagic lists the savings as $84, $192 and $336 a year.
How many videos does a Submagic credit buy?
Submagic's plans work out to 3 credits per video: 45 credits = 15 videos, 120 = 40 and 300 = 100.
What is the cheapest Submagic plan for 100 videos a month?
Business covers exactly 100 videos per member for $69/month, or $41/month billed yearly.
Keep comparing
Before you pay for Submagic
Two ways in · pick yours
Everything they charge monthly for — yours for one payment.
Pay monthly and we run the AI for you, credits included — or pay $89 once, own the app for life and bring your own keys.
Pro
Most flexibleWe run the AI for you. No API keys, nothing to set up — open the app and generate.
1,000 credits a month · cancel anytime
Secure checkout by Stripe · Cancel anytime
- About 10 UGC ads or 250 images a month
- Every video format: UGC, avatars, slideshows…
- 83 AI avatars & 76 voices in 25 languages
- Publish to TikTok, Instagram & YouTube
- 3 channels, 3 auto-channels, API included
Need more? One-time credit packs from $19. They never expire.
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